Strategic Marketing Plan For New Zealand Essay - 1043 Words

Strategic marketing plan is the process for moving the organization forward to achieve its marketing goals. No one can predict the future but formulating a strategic marketing plan, the organizations will be able to change better directions. For example making a business plan for the next three years, to be able to get there the company should create a company’s roadmap and vision. A good strategic plan achieves the following. †¢ Reflects the values of the organization. †¢ Inspires change and revision in products and target markets. †¢ Clearly defines the criteria for achieving success. †¢ Assists everyone in daily decision making.† (Olsen,2011). 7.1 Where are we now? Aubade New Zealand Limited exports unprocessed bi-product Radiata pine logs to India which has a developing market demand for New Zealand. Exporting unprocessed logs to India, it yields some social benefits. And the company invested forest plantation and added to forest rights and value. From the SWOT analysis tackled in the first assignment, strength of ANZL is the hybridity of Management. Mr. Satinder Mohan Singh who is the country manager has an encompasses wide range of work experiences in the forestry industry in different continents around the world. He has a great management power including knowledge and skills that have been honed through his years of experience and now he makes new strategies for ANZL in order to obtain a sustainable competitive advantage in the industry. 7.2 Where are we going?Show MoreRelatedThe Strategic Marketing On New Zealand Merino1466 Words   |  6 Pages We wool if you wool MERINO Introduction The purpose of this paper is to examine on the Strategic Marketing on New Zealand Merino. And to identify their current marketing tactics and the marketing opportunities that can be applied. 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